Roberto Bucci SpA Selects TradeLens for first eBL Transaction in Europe

With offices in Naples, Salerno, Genoa, and the United Kingdom, Roberto Bucci SpA is one of the main transporters of food and other goods in Europe and Africa. 

Bucci uses INTTRA to submit their SI, and place mainly bookings on CIF terms where they need to wait for approval by the shipper before printing the Original Bills of Lading (OBL) to send to the consignee at destination. The release instructions are sent once payment is received by the shipper, which might happen a few days before arrival or even when the cargo has already reached its destination.

“TradeLens eBL had the solution, without changing the way we're doing business, using our standard shipping instructions channel, in one click the originals were surrendered back to Carrier and the carrier's system was updated.”

Carmen Arianna, Operational Headquarters, Roberto Bucci SpA.



In theory, the transit time from Naples to Africa is approximately 20 to 25 days, and speeding up the release time of the Original Bill of Lading is critical.

The time it takes to wait for the shipper’s instructions, print the full set, and send it by courier to the shipper who sends it back to the consignee will increase the risk of the delay in the release of the cargo and the potential for demurrage and detention costs.

The handling of the telex release is not a fully automated process within the carrier’s system; therefore, the query response time could take anywhere from 2 hours to more than one working day on average.

"Identifying areas to meet our customers' expectations and speeding up the delivery of goods at destination using digitization is what working with an experienced 3PL means," says Carmen Arianna from the Operational Headquarters in Roberto Bucci SpA. "The turn time needed to process a standard telex release request was not satisfying our customers. At destination, they were impatiently waiting to receive our confirmation, especially when the cargo was about to arrive." 

TradeLens eBL Benefits: 

With TradeLens eBL, the carrier system is updated automatically with the surrender of the Original Bill of Lading at the carrier’s office. Without having to wait for the shipper or freight forwarder’s confirmation, the consignee is able to confirm the status on the carrier’s website and request the delivery order immediately.

For the shipper;

Saved on courier costs, with a click of a button.

As soon as receiving the TradeLens eBL in the TradeLens shipment manager (UI), the shipper surrendered the eBL to the carrier online with the click of a button. Avoiding the costs involved in handling and moving the Original Bill of lading.

(The estimated saving cost is 3 working hours and 50 usd per bl).

For the consignee;

Minimized any delays and risk of demurrage or detention.

Once the Telex release is performed by origin, the consignee can immediately request the delivery order without having to wait for a courier pack from the shipper and save the cost of surrendering the bills to the carrier’s office at the destination.

(The estimated saving cost is 4 days and 100 USD per Bill of Lading).

 For the carrier;

Reduced communication turnaround time on one seamless, secure digital process.

The carrier received systematic, programmatic transfers of the bills from the TradeLens system, all underpinned by blockchain; removing a manual process between 2 and a half hours to two days on average and avoiding additional email communications as a result of potential delays.

"We had a seamless experience, and efficient and smooth onboarding joined with an easy-to-use platform. With this solution, we believe we can become a leader in the sector regarding the speed in the container release at destination."

Carmen Arianna, Operational Headquarters, Roberto Bucci SpA

 About TradeLens

The TradeLens platform has been jointly developed by Maersk and IBM. TradeLens is an open and neutral industry platform underpinned by blockchain technology, supported by major players across the global shipping industry. The platform promotes the efficient, transparent and secure exchange of information in order to foster greater collaboration and trust across the global supply chain.

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