We are very pleased with the TradeLens eBL process. It’s simple and straightforward, a great onboarding experience.
Avanti, a frozen seafood exporter in India was shipping containers of shrimp worth $200,000 around the world in state-of-the-art refrigerated containers, or “reefers,” aboard fast ocean carriers. But despite rigorous procedure, their pricey cargo remained vulnerable to the risk of delayed, lost, or stolen Bills of Lading. This would halt the shipments and require significant urgent effort to correct the documentation and occasionally resulted in spoilage and huge losses.
Then COVID hit, and the three-week process from Bill of Lading issuance to cargo release became chaotic. Labor disruption, suspension of courier services and grounded flights created serious disruption and risk for the exporter and their consignees in New York.
“Not only did the exporter and consignees lack the visibility on the whereabouts of their BLs, they also didn’t know when the cargo would reach their destinations,” explains TradeLens Project Lead, Ajay Pai.
It was time to act. Like many exporters across different industries, Avanti understood the potential of a digital Bill of Lading. They understood that going digital would enable easy movement of their BLs and their shipments amidst the turmoil caused by COVID. They also needed a rapid implementation.
They spoke to TradeLens and signed up. 59 hours later, the exporter and their New York-based customs broker had their first eBL issued by the carrier to the exporter’s account on the TradeLens web platform.
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