case studies / Delivering better visibility

How a UK freight forwarder is delighting customers with cargo visibility

Increased customer satisfaction with granular, accurate location and status of containers

Increased speed and accuracy of internal tracking system with better data

Reduced staff effort and time required to create KPI reports

Service on top of visibility are key factors for all of our customers.

Andy Hopkin, Business Development Director at Drac Logistics





Drac Logistics (Drac), a supply chain solutions provider based in
the United Kingdom was looking for solutions to help them
improve their relationship with customers with better shipment

With a turnover of GBP 23 million per annum providing logistics to East Asian, African, North American, and Middle Eastern markets, Drac caters to businesses of all sizes chain by offering a personal relationship. They leverage industry experience and invest time to understand the requirements of each customer. But in keeping their customers up to date, Drac staff had to interpret 20-page notification emails and spend 2 hours each morning preparing reports on shipment schedules and delays. And despite the effort, they still didn’t always have the granular visibility their customers wanted.


When they were introduced to TradeLens by their carrier account
manager, they saw what they needed to reduce wasteful effort and
delight their customers with trusted, granular and actionable visibility data.

Eager to find out more about how they could begin working with an all-in-one data interchange that could provide them with information updated in real time, an online demo of the supply chain software was arranged. The demonstration convinced the Drac team that TradeLens would provide them with information on the status of their customers’ cargo at each stage of the journey. Gaining visibility into previous blind spots led to Drac’s decision to subscribe to TradeLens Core.


Using TradeLens Core, Drac is now able to:
Save significant amounts of staff time when creating KPI reports
Streamline the process of keeping their customers up to date with the location and status of their containers
Enhance their existing data and information systems, avoiding the pain of change management in deploying new client-facing
Develop their existing software to best in class in terms of data
speed and accuracy
These benefits then enable the Drac team to:
Provide complete, end-to-end shipment visibility to their customers
Increase their level of service, with customers now updated in real time with any delays in their supply chain
TradeLens allows Drac to inform their customers about every detail in the journey and how long goods spent at each stage. Drac now has a direct advantage over competitors who still rely on traditional track-and-trace systems.

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