The TradeLens platform has been jointly developed by Maersk and IBM and a collaboration team comprised of their respective employees has been formed to lead the initiative and drive industry adoption.


Mike White

Head of TradeLens, Maersk GTD

Mike is the CEO of Maersk GTD and leads the TradeLens project for Maersk. For the past two decades, Mike has held senior management roles across Europe and North America, most recently as President of Maersk Line North America. Prior to this Mike was CEO for Maersk Line Central Europe, CEO of Maersk Logistics North America, and President & CEO of P&O Nedlloyd North America.

Lars Kastrup

TradeLens Sales, Maersk

Lars is the Head of Sales for TradeLens under the Maersk brands. Lars has held global positions in Denmark, Switzerland, Holland, and Spain in a variety of commercial positions.

Amy Yang

TradeLens Customer Onboarding, Maersk GTD

Amy leads the TradeLens onboarding team in the US. She has 20 years of experience in shipping and logistics and has held several leadership positions in Trade and Marketing and industry digital innovation projects within Maersk.

Matt Thiel

TradeLens Legal, Maersk GTD

Matt advises the TradeLens collaboration team on legal matters. Prior to his current role, Matt served as General Counsel for APM Terminals North America, the port operations division of the A.P. Moller-Maersk Group

Marvin Erdly

Head of TradeLens, IBM

Marvin is leading the TradeLens program for IBM. Previously, as a Partner in the consulting units of IBM and PricewaterhouseCoopers, Marvin advised executives and delivered transformative projects across a variety of technology and business domains.

Todd Scott

VP Blockchain Solutions, TradeLens

Todd has responsibility for leading the IBM go-to-market strategy and sales execution for TradeLens. Todd has led multiple sales teams across the IBM portfolio over the last 22 years.

Bhavna Sethi

TradeLens Customer Onboarding, IBM

Bhavna is the Head of Customer Onboarding for TradeLens and has responsibility for helping customers and ecosystem participants get connected to the solution. Bhavna has been leading global technology and business process transformations for 20 years in supply chain, retail and financial services.

Aaron Lieber

TradeLens Offering Management, IBM

Aaron is a technology executive with responsibility for the TradeLens offering roadmap, capabilities, user experience, and digital go-to-market strategies. Aaron has two decades of experience in engineering management, professional services and software development. 

Juan Ruiz

TradeLens Business Development, IBM

Juan leads strategic business development efforts for TradeLens. Throughout his career, he has led strategy, operations and business development teams in Europe, Asia, and North America. These include developing Blockchain solutions at IBM and executing open platform strategies at Thomson Reuters.

Container port lorry photograph Container port lorry photograph


In service of a truly neutral and open platform, TradeLens is forming an advisory board comprised of leaders from across the ecosystem.

This advisory board will work with TradeLens leadership to address key issues such as the use of open and fair standards. The board will also provide ongoing feedback to ensure all members have a voice in and benefit from platform development and growth.