The TradeLens platform has been jointly developed by Maersk and IBM and a collaboration team comprised of their respective employees has been formed to lead the initiative and drive industry adoption.
Maersk has established an operational subsidiary to manage staff assigned to the collaboration; this subsidiary also ensures TradeLens independence from other Maersk business units. Maersk business units including: Maersk Line, Hamburg-Sud, APMT, and Damco participate on the same terms as other participants with no special treatment or access to competitor data. IBM has assigned dedicated staff from across its Blockchain, Cloud, consulting, and sales units. IBM hosts, operates and supports the platform. IBM and Maersk jointly own the IP created from the collaboration. IBM and Maersk independently market, sell and contract TradeLens through their own sales channels.
For the past two decades Mike has held senior management roles Across Europe and North America, most recently as President of Maersk Line North America. Prior to this Mike was CEO for Maersk Line Central Europe, CEO of Maersk Logistics North America, and President & CEO of P&O Nedlloyd North America.
Lars is the Head of Sales for TradeLens under the Maersk brands. Lars has held global positions in Denmark, Switzerland, Holland and Spain in a variety of commercial positions.
Amy is leading TradeLens onboarding team in US, has 20 year experience in liner shipping & logistics industry, held several leader positions in Trade & Marketing and industry digital innovation projects in Maersk.
Marvin is leading the TradeLens program for IBM. Previously, as a Partner in the consulting units of IBM and PricewaterhouseCoopers, Marvin advised executives and delivered transformative projects across a variety of technology and business domains.
Todd is the IBM VP of Blockchain Global Trade. In this capacity, Todd has responsibility for leading the IBM Go To Market strategy and sales execution for the TradeLens Solution. Todd has led multiple sales teams across the IBM portfolio over the last 22 years.
Bhavna is the Head of Customer Onboarding for TradeLens and has responsibility for helping Customers and Ecosystem Participants get connected to the solution. Bhavna has been leading global technology and business process transformations for 19+ years in supply chain, retail and financial services.
Aaron is a technology executive with responsibility for the TradeLens offering roadmap, capabilities, user experience and digital Go To Market strategies. Aaron has two decades of experience in engineering management, professional services and software development.
Juanjo is leading strategic business development efforts for TradeLens. Throughout his career he has led strategy, operations and business development teams in Europe, Asia and North America. These include developing Blockchain solutions at IBM and executing open platform strategies at Thomson Reuters.
In service of a truly neutral and open platform, TradeLens is forming an advisory board comprised of leaders from across the ecosystem.
This advisory board will work with TradeLens leadership to address key issues such as the use of open and fair standards. The board will also provide ongoing feedback to ensure all members have a voice in and benefit from platform development and growth.